The Future of Color Grading


The first AI-powered application set to dramatically improve the filmmaking process.

Hollywood-based Color Intelligence garnered significant attention in the filmmaking community this past September when it announced Colourlab Ai, a revolutionary new color grading system designed to radically improve the process of color correction by leveraging Artificial Intelligence (AI). After two months of private beta testing with 500 industry professionals and enterprise clients including Company 3, Harbor, HBO, and Technicolor, the company is releasing Colourlab Ai to the public on November 24, 2020.

While AI color matching is at the core of this cutting edge software, Colourlab Ai launches with many significant features developed based on industry feedback during the beta process. This includes the ability to seamlessly work in SDR and output HDR content that displays correctly on Apple HDR-supported mobile devices as well as both professional and consumer HDR displays. The color-managed pipeline features popular camera profiles that allow multiple camera types to be effortlessly matched in a single step. 

A free demo version of Colourlab Ai is also now available, which allows anyone interested to test the system using their own footage and projects to evaluate the power of the application and the time-saving benefits before subscribing. 

High-End Image Processing Consultancy

Color Intelligence has established itself as a high-end image processing consultancy. It has been working with major studios and media enterprises on advanced HDR color pipelines and providing specialized color grading plug-ins for look design and creation.


Founded by Hollywood professionals and supported by Silicon Valley

Hollywood-based Color Intelligence was founded by color scientist Dado Valentic and industry veterans Mark L. Pederson and Steve Bayes. In its early stages, Google and Nvidia supported Color Intelligence’s artificial intelligence R&D efforts. The company was also selected by the renowned Silicon Valley incubator program, Y Combinator startup school, designed to bring funding and expertise to promising new products and enterprises.

Dado Valentic

Ceo & founder

Dado Valentic is an award-winning colorist and color scientist with extensive experience working at the crossroads of art, science & technology. He is best known for his unique approach to the processing of digital images and his style of color communication.

A tech visionary, Dado Valentic has worked on more than 60 feature films, tv-series and hundreds of commercials, as well as on productions of original digital art by Jeff Koons, Marina Abramovic, Olafur Eliasson, and Anish Kapoor.

Dado was responsible for color science behind the first Netflix HDR production, ‘Marco Polo – Season II’, which was awarded Best TV Picture, ASC 2016. As a color scientist, he was involved in ‘Exodus’ by Ridley Scott and ‘Game of Thrones’, ‘Total Recall’, ‘Mr Nice’, and ‘Sherlock Holmes’ by Guy Richie. Dado’s colorist credits include: ‘Absolutely Anything’ directed by Terry Jones, starring Simon Pegg, ‘A Hundred Streets’ starring Idris Elba, ‘Dough’ starring Jonathan Pryce, and ‘Blackwood’ by Adam Wimpenny.

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Mark L. Pederson


Mark L. Pederson is a technologist who has been focused on emerging tools and workflows for film and television production for over 30 years. In 2003 he co-founded Offhollywood, a production and post-production boutique focused on file-based workflows. The company became a beta site for technology companies such as Silicon Color, Apple, Adobe, AJA, Assimilate, Panasonic, and RED Digital Cinema.

In 2013, Offhollywood’s post-production operations were acquired by Michael Cioni’s Light Iron to become their NYC facility, and in 2016 The Vitec Group acquired the company as Mark focused on product development.

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Steve Bayes

Investor & Advisor

Steve Bayes has been at the center of the design, development, and marketing of modern video editing systems for almost 30 years. Coming from a 10-year career in professional video editing, Steve became the first certified Avid Technology instructor. He traveled the world training the trainers, presenting at industry events, and wrote The Avid Handbook. In 1997 he became a Principal Product Designer for the Academy Award-winning Avid Media Composer. In 2006, Steve became the Senior Product Manager for Apple Inc’s professional editing application, Final Cut Pro.

Apple released the groundbreaking Final Cut Pro X in 2011, and over the next seven years, Steve managed almost 30 updates while creating a robust ecosystem of third-party developers. He also managed the release of Apple’s ProRes and ProRes RAW video formats. In July 2018 Steve retired from Apple and continued to consult and invest in new technology for the film and video world.

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