Become an Early Adopter of
Ai for Color Grading

Join our ‘Factory Driver Program’, offering immediate access to our groundbreaking software’s beta release before its public release in early October.


Seeking cutting-edge colorists and content creators to participate in the testing and feature development

After more than three years in development, Color Intelligence is now offering access to its groundbreaking AI technology for the first time. Limited to the first 500 applicants, the  Factory Driver program will provide early adopter access to the software, giving an exclusive pool of industry professionals beta team status. The company will provide immediate access to Colourlab Ai, Look Designer 2.0 and Grainlab while in development, letting early adopters test, contribute feedback and request features for the color grading application before the public release in early October. 

Get immediate access to the beta builds of the software before the public release with a full annual license for only $99 each.

Color Intelligence is seeking cutting-edge colorists and content creators to participate in the testing and feature development of this revolutionary approach to the established color grading process.

High-End Image Processing Consultancy

Color Intelligence has established itself as a high-end image processing consultancy. It has been working with major studios and media enterprises on advanced HDR color pipelines and providing specialized color grading plug-ins for look design and creation.


Founded by Hollywood professionals and supported by Silicon Valley

Hollywood-based Color Intelligence was founded by color scientist Dado Valentic and industry veterans Mark L. Pederson and Steve Bayes. In its early stages, Google and Nvidia supported Color Intelligence’s artificial intelligence R&D efforts. The company was also selected by the renowned Silicon Valley incubator program, Y Combinator startup school, designed to bring funding and expertise to promising new products and enterprises.

Dado Valentic

Ceo & founder

Dado Valentic is an award-winning colorist and color scientist with extensive experience working at the crossroads of art, science & technology. He is best known for his unique approach to the processing of digital images and his style of color communication.

A tech visionary, Dado Valentic has worked on more than 60 feature films, tv-series and hundreds of commercials, as well as on productions of original digital art by Jeff Koons, Marina Abramovic, Olafur Eliasson, and Anish Kapoor.

Dado was responsible for color science behind the first Netflix HDR production, ‘Marco Polo – Season II’, which was awarded Best TV Picture, ASC 2016. As a color scientist, he was involved in ‘Exodus’ by Ridley Scott and ‘Game of Thrones’, ‘Total Recall’, ‘Mr Nice’, and ‘Sherlock Holmes’ by Guy Richie. Dado’s colorist credits include: ‘Absolutely Anything’ directed by Terry Jones, starring Simon Pegg, ‘A Hundred Streets’ starring Idris Elba, ‘Dough’ starring Jonathan Pryce, and ‘Blackwood’ by Adam Wimpenny.

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Mark L. Pederson


Mark L. Pederson is a technologist who has been focused on emerging tools and workflows for film and television production for over 30 years. In 2003 he co-founded Offhollywood, a production and post-production boutique focused on file-based workflows. The company became a beta site for technology companies such as Silicon Color, Apple, Adobe, AJA, Assimilate, Panasonic, and RED Digital Cinema.

In 2013, Offhollywood’s post-production operations were acquired by Michael Cioni’s Light Iron to become their NYC facility, and in 2016 The Vitec Group acquired the company as Mark focused on product development.

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Steve Bayes

Investor & Advisor

Steve Bayes has been at the center of the design, development, and marketing of modern video editing systems for almost 30 years. Coming from a 10-year career in professional video editing, Steve became the first certified Avid Technology instructor. He traveled the world training the trainers, presenting at industry events, and wrote The Avid Handbook. In 1997 he became a Principal Product Designer for the Academy Award-winning Avid Media Composer. In 2006, Steve became the Senior Product Manager for Apple Inc’s professional editing application, Final Cut Pro.

Apple released the groundbreaking Final Cut Pro X in 2011, and over the next seven years, Steve managed almost 30 updates while creating a robust ecosystem of third-party developers. He also managed the release of Apple’s ProRes and ProRes RAW video formats. In July 2018 Steve retired from Apple and continued to consult and invest in new technology for the film and video world.

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