The Future of Color Grading

About

The first AI-powered application set to dramatically improve the filmmaking process.

High-End Image Processing Consultancy

Founders

Founded by Hollywood professionals and supported by Silicon Valley

Dado Valentic

Ceo & founder

Dado Valentic is an award-winning colorist and color scientist with extensive experience working at the crossroads of art, science & technology. He is best known for his unique approach to the processing of digital images and his style of color communication.

A tech visionary, Dado Valentic has worked on more than 60 feature films, tv-series and hundreds of commercials, as well as on productions of original digital art by Jeff Koons, Marina Abramovic, Olafur Eliasson, and Anish Kapoor.

Dado was responsible for color science behind the first Netflix HDR production, ‘Marco Polo – Season II’, which was awarded Best TV Picture, ASC 2016. As a color scientist, he was involved in ‘Exodus’ by Ridley Scott and ‘Game of Thrones’, ‘Total Recall’, ‘Mr Nice’, and ‘Sherlock Holmes’ by Guy Richie. Dado’s colorist credits include: ‘Absolutely Anything’ directed by Terry Jones, starring Simon Pegg, ‘A Hundred Streets’ starring Idris Elba, ‘Dough’ starring Jonathan Pryce, and ‘Blackwood’ by Adam Wimpenny.

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Mark L. Pederson

Coo

Mark L. Pederson is a technologist who has been focused on emerging tools and workflows for film and television production for over 30 years. In 2003 he co-founded Offhollywood, a production and post-production boutique focused on file-based workflows. The company became a beta site for technology companies such as Silicon Color, Apple, Adobe, AJA, Assimilate, Panasonic, and RED Digital Cinema.

In 2013, Offhollywood’s post-production operations were acquired by Michael Cioni’s Light Iron to become their NYC facility, and in 2016 The Vitec Group acquired the company as Mark focused on product development.

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Steve Bayes

Investor & Advisor

Steve Bayes has been at the center of the design, development, and marketing of modern video editing systems for almost 30 years. Coming from a 10-year career in professional video editing, Steve became the first certified Avid Technology instructor. He traveled the world training the trainers, presenting at industry events, and wrote The Avid Handbook. In 1997 he became a Principal Product Designer for the Academy Award-winning Avid Media Composer. In 2006, Steve became the Senior Product Manager for Apple Inc’s professional editing application, Final Cut Pro.

Apple released the groundbreaking Final Cut Pro X in 2011, and over the next seven years, Steve managed almost 30 updates while creating a robust ecosystem of third-party developers. He also managed the release of Apple’s ProRes and ProRes RAW video formats. In July 2018 Steve retired from Apple and continued to consult and invest in new technology for the film and video world.

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